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There is enough diversity within the industry to allow people to thrive in all different aspects.. What makes Bryden Wood different is that they aren’t afraid to try things.
So our chances of finding the optimum solution are increased when compared to more linear design approaches..There are four principles that enable us to operate in this way:.

A common language allows people with diverse areas of expertise, including those not normally involved in design and construction, to participate fully in design decisions.This is much more effective than a conventional approach where you might produce engineering drawings or documentation and then hand them to a user group who will then take additional time to review and pass comment.And, of course, if people are fully involved in generating solutions, they're more likely to adopt them..

Visual information is vital in communicating complex issues.A generally accepted principle in systems thinking is that diagrams are required to convey complex issues in a way that text generally can't.. We also use modeling and data visualisation, to ensure that decisions are based on facts and data, rather than opinion and hunches.

Transparency of data sources and decision-making is important, because it gives people confidence in the analysis and the proposed solutions..
Knowledge capture allows reuse of learning from project to project, promotes standardisation, and allows us to trace decisions through the life cycle of a project.. We will see how Chip Thinking® plays an important role in applying these principles.. What are Chips?.For example, airlines have shown significant interest in the prospect of having clean, drop-in, substitute fuels that are comparable in price and performance to existing fuels.
That’s not something which is on offer to them in the current conversation around sustainable fuel..Likewise, the oil industry and oil producing nations are coming to a point where they’re having to seriously begin thinking about their transition strategies.
Even two years ago the oil industry wasn’t under the level of pressure it is now.People all across the world are starting to experience adverse climate impacts, and it’s not just the poorer countries being affected.